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After showing his versatility with past album cuts like "Bad" and "Lotus Flower Bomb," he returned to his roots with the Seinfeld theme.Īs fans of Wale (if you count yourself among them), we fell in love with his music because of his banter and sense of originality- which he used to lure listeners in on The Mixtape About Nothing. Instead of playing tug-a-war with the mainstream and his heart, he chose the latter for The Album About Nothing.
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For years, he has been arduously trying to gain just about everybody's acceptance. Wale has always been chastised for caring too much about what others had to say. Other than that blemish, he still managed to put together a more than solid debut, despite it being overlooked by the masses. Granted, Interscope force-fed him “Chillin’” with a younger Lady Gaga. Now, he did get manhandled on “Beautiful Bliss,” by J. His decision to stay true to his DC sound on “Pretty Girls” was honestly dope. His decision to stroke verses about a girl’s high-level of insecurity on “Diary” was appreciated.
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His decision to tackle self-hatred regarding skin tone on “Shades” was admirable. The album was so easy to digest, with a balance of lyricism and digestible production. Tracks like “Shades,” “90210,” “Diary” conveyed the promise he possessed as a rapper. Label heads may have gasped at his week one numbers, but his fans appreciated the sound of his debut album. Despite Wale’s album underperforming on the charts, the quality was definitely there. While the album sonically was a joy to listen to, his decision to escape from his poetic roots left us a bit disappointed. On “DC or Nothing,” Wale grabs his conscious cape and morphs into the spokesperson of DC, which showed that despite his successful move to MMG, he was still weary of the ongoing problems plaguing his city. Tracks like “Lotus Flower Bomb,” “Sabotage,” and “That Way” were all dope records that grabbed the hearts of your everyday Jane. Also, this album showcased his ability to woo the female demographic. Wale’s decision to sprinkle a tinge of MMG over his music proved to be a great move on his part commercially. Tracks like “Double M Genius” and “Miami Nights” displayed a more colorful Wale backed up behind brighter sounding productions. Straying away from the poetic ambiance that his core fans adored him for on Attention Deficit, Ambition was drenched with bravado and swag talk. With a renewed sense of swagger in his step, Wale dropped his sophomore album Ambition. Not only did signing with MMG bolster Wale’s confidence, it signaled a shift in power, as Rick Ross’ team ascended quickly to the top of rap.
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After nose-diving into oblivion with his former label Interscope, in 2011, Rick Ross signed him to his imprint Maybach Music Group. Even though fans weren’t buying his album, many people realized that if he was in the right situation and was anchored by the right ship, it would be smooth sailing for the D.C. With The Gifted, Wale was grappling with wanting to be a commercial act and wanting to be a hip-hop artist.Īfter floundering on Billboard with his debut album Attention Deficit, Wale was on the precipice of failure. But then, he had “Clappers,” which left us completely puzzled. Tracks like “Golden Salvation,” “Black Heroes,” and “Simple Man,” were shades of the Wale that fans wanted. In the eyes of hip-hop purists, he still didn’t have that one project which really wowed us.
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Yes, he notched another top-selling album, but something was lacking. While he should be applauded for his efforts, Wale still wasn’t giving us the real him wholeheartedly like he did on his first album. With The Gifted, Wale showed that he can make something for everybody to enjoy. His prodigious rhymes and knack for storytelling still were all intact, despite a couple of lapses here and there. In doing so, Wale forged a well-put together album. After his core fan-base displayed their disdain for his newly developed sound under the tutelage of MMG, Wale wanted to showcase more “range” on his album, The Gifted. Because of its overwhelming success on Billboard, “Bad” received the remix treatment with Rihanna serving as his guest appearance. After stringing together some radio friendly hits on Ambition, Wale decided to keep the momentum going with the release of “Bad.” “Bad” was originally on his mixtape Folarin and later segued over to his album as his leading single.